Aurelian Motors
A cinematic showroom experience for a fictional grand-touring marque, built to make a configuration request feel like an occasion.
Concept work. This is a self-initiated concept created to demonstrate my design and development approach. Aurelian Motors is a fictional brand and the project was not commissioned by a client. All names, figures and content are illustrative.
Full homepage concept, shown at reduced scale.
The brief
Aurelian is an imagined maker of hand-finished grand tourers. The site needed to feel as considered as the cars: quiet, dark and precise, letting large imagery and generous negative space carry the brand while guiding serious buyers toward a private viewing.
Goals
- Communicate craftsmanship and exclusivity within the first screen
- Make technical specifications easy to scan without breaking the mood
- Turn browsing into private viewing and configuration requests
Design approach
- 01
Restraint as luxury
A near-black canvas, a single champagne accent and a high-contrast serif keep every screen calm and expensive-feeling.
- 02
Specs as storytelling
Performance figures are set as large editorial numerals with clear labels, so they read like a brochure rather than a data sheet.
- 03
One clear next step
Every section ends with the same quiet invitation to book a private viewing, reducing choice and keeping intent high.
Palette
- Obsidian#0B0B0C
- Graphite#1C1D20
- Champagne#C9A96E
- Platinum#E7E5E0
Typography
- Display
- High-contrast serif
- Body
- Neutral grotesk
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